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    Four Benefits of Company Swag

    Four Benefits of Company Swag

    While "swag" is a newer term, the concept of presenting potential customers with company-related merchandise isn't a new one. It is, however, a woefully underutilized method of community outreach. We like to think of company swag¬†as a vast untapped resource, and we've got four tips to help you take advantage of it. It generates excitement.¬†Company swag, or "free merch," has the power to generate excitement at the concept of complimentary merchandise, as well as lend… [Read More]

    Top Three Retail Trends for 2017

    Top Three Retail Trends for 2017

    Retail trends come and go, though sometimes you see ones sustain for years and years. Three top trends this year more or less reach back to standard business practices while keeping one foot into the coming decade. If you're going to stay competitive in the increasingly busy business world, it pays to heed some of the most popular trends and build on them. While this adheres to packaging practices, it also applies to basic principles… [Read More]