What can retail packaging do for your store? How do I coordinate the look of my bags, boxes, and other retail packaging accessories? What have other retailers or companies done with their packaging program?

The Look Book on swalter.com provides a peak at over 40 retail packaging programs constructed using the products in our catalog or assembled with the aid of our Creative Department and packaging specialists.

Browsing through the interactive look book allows viewers to see how other companies solved their packaging problems. Businesses that have used S. Walter Packaging Corp. include luxury car dealers, high-end retailers, restaurants, sports leagues, universities, hotels, tourist attractions, spas, and fortune 500 companies. There are a selection of retailers, but also many examples of promotional packaging.

Some common trends for retail packaging featured in the Look Book include the use of large, tastefully designed logos, often repeated. Many different kings of bags and boxes can be used. White bags can be dressed up with colorful printings; colored bags can be emblazoned with small or large designs. Companies generally choose several different sizes of bags and boxes, sometimes of different but matching colors. Accompanying boxes do not have to be the same hue as the bags, they can coordinate without matching. Or some bags and boxes can have a Color A printed on a Color B background, while others have Color B printed on a Color A background. Many retailers use tissue paper to further spruce up the packaging look.

The Look Book provides a photo gallery of exceptional packaging, all of it used in real world stores. The companies featured in the S. Walter Look Book have made a decision to use retail packaging not just as functional carriers (though the sturdy bags and boxes featured in the photo gallery certainly fit this requirement). Instead they use their packaging program to create and enhance a brand identity, encourage customer loyalty, and utilize a readily available advertising space.

Browse through this gallery of images (there is a easy-to-use slideshow option), to get ideas for your own retail packaging program (there are some examples to the right of this article). Or for more help, contact one of our packaging specialists today and see how we at S. Walter Packaging can put our experience to work for you, designing retail or promotional bags and boxes that will truly “carry your brand further.”