Custom labels are an inexpensive means of customizing a number of items, from retail bags and bows to gift cards and other stationary, with a retailer’s name or logo. They are particularly attractive to businesses who want to customize items without purchasing a large quantity of printed boxes. Labels may be ideal for small stores, businesses with a short-term promotion, or retailers with many types of packaging.

The image on a custom label is reproduced by flexographic (flexi) imprinting or hot stamping on adhesive paper or foil stock. S. Walter offers a wide variety of existing die shapes and sizes from which to choose; at a cost, custom die shapes can also be produced. We also have over forty foil colors on which to print your design. Our custom label machine hot stamps tens of thousands of labels a year.

We offer labels in one or two colors. Labels may also be embossed (raised) or debossed.

Embossed custom labels

• The embossed, or raised, portion cannot be printed. The remaining portion can be printed.
• Bold type or artwork provides embossing that is sharper and higher. Fine type does not emboss well.
• Most labels that utilize embossing will have embossed borders as well.

Debossed custom labels

• The debossed, or lowered, portion can be printed. The remaining portion cannot be printed.

Uses for custom labels include:

• As a logo for a shopping bag or box
• A a closure for tissue paper in a gift box
• To attach ribbon to a wrapped package in place of a bow
• As store identification on a gift wrapped package
• To seal gift certificate or gift card holders
• Store identification on clothes hangers
• Store identification on resale products

S. Walter also offers several types of stock embossed labels or medallions, which can be used to mark sales or seal packages or attach tissue paper or ribbon. These are available in wholesale quantities.

(Watch an informative video on our Print Shop and custom bags, box, and label capabilities in the blog post below.)