On this blog, we regularly tout the value of custom packaging. Creating a unique coordinated packaging program, with matching colors and styles of boxes, bags, and tissue paper, is proven to improve a store’s image and boost sales. Imprinting retail packaging with a business logo or decal encourages customer loyalty and provides an easy advertising add-on.

But what if you use many different types of packaging and don’t want to stamp a brand name on each piece? Custom labels provide a flexible, easy-to-use alternative for custom packaging.

Add labels to even the most simple white or kraft bags to transform plain merchandise bags or SOS bags into stylish branded carriers. Not only that, they provide a useful and tasteful way to seal bags and keep the contents secure.

Combine with tissue paper or ribbon for added class. Printed labels can be applied to bags and boxes of all styles. They can also be used as letterhead, for envelopes, and in other displays. Often less expensive than custom-printed bags, and certainly more adaptable, custom labels provide a great option for small retailers and independent businesses, or for small-run promotions.

For an even more affordable option, consider stock seals and labels. Featuring resplendent medallions or other stock images, stock labels make a great way to secure and close packaging and to add a distinctive touch to bags and boxes. Choose stock labels with the pleasing message “A Gift for You” to delight and thank customers or clients. Other stock labels include one-inch gold medallions and one-and-three-quarter-inch medallions in gold and silver.

S. Walter Packaging offers a wide variety of label styles, sizes, shapes, and colors. We have dozens of different custom label styles. Available sizes range from tiny ovals (5/8″ by 1 1/8″) to large 3.5×5 shipping labels. Shapes include stars, ovals, rectangles, rounded rectangles, circles, triangles, and more. We have a simple label template form to find the size and shape right for you. Choose from our almost 50 different hot stamp foil colors to get the customized label you are looking for. Plus, if you need a design made, you can contact a customer care representative and they will coordinate with our art department to create something right for you. Minimum orders range from 500 to 2,000 labels. All our custom stickers come on convenient rolls.

Call a representative today for custom label pricing and information: 1-800-523-8888. Stock embossed labels are available for purchase online at swalter.com.