On October 12, 1492, ships led by Christopher Columbus touched land in the New World — an historical event commemorated each year on the second Monday of October as Columbus Day. Your business may not be closed for the holiday, but you can still celebrate this year. From Monday, October 9, to Friday, October 13, 2010, S. Walter Packaging Corp. is offering a special Columbus Day Five Day Sale on its extensive catalog of retail packaging. .

For this limited time, you can take an extra 15% off our already competitive regular priced items and already deeply discounted Closeout items, with an order of $200 or more. At checkout, please use this coupon code: E0AC. Visit swalter.com today to browse our catalog of bags, boxes, gift wrap, and other retail essentials. Don’t wait, this offer is FIVE DAYS only!

Offer applies to in-stock online items only while supplies last. Offer not valid on custom-printed orders. Coupon code must be used at time of order and cannot be combined with any other offer. Expires October 13, 2010.

A Little about Columbus Day
Christopher Columbus was an Italian-born navigator sailing under Spanish flags when his crew spotted land in the (present-day) Bahamas on October 12, 1492 (actually October 21 by modern-day Gregorian calendars). This was the first landfall of a voyage that included visits to Cuba and Hispaniola (the island comprised of Haiti and the Dominican Republic), one of four voyages that Columbus led to the New World.

Columbus’s voyages kicked off a wave of exploration, conquest, exploitation, and colonization of lands in South and North America, first by the Spanish and soon after by other European nations. Columbus’s legacy is mixed, and he is reviled by many descendants of indigenous Americans. His memory is preserved in the name of the United States capital territory (District of Columbia). the capital of South Carolina, Columbia, and many other place names and names of natural features. Elsewhere, he is remembered in the name of the country of Columbia and in public memorials such as the Faro de Colon and Parque Colon (Columbus lighthouse) in the Dominican Republic.

The anniversary of Columbus’s first landfall is celebrated in many countries, including much of LAtin America and Spain. In the United States, Columbus Day was an unofficial remembrance of the explorers voyages at least by 1892, as President Benjamin Harrison called upon citizens to commemorate Columbus Day on the 400th anniversary of his first New World landing. It was seized upon by Italian Americans as a way to celebrate their history in the Americas. They helped make the the day a state holiday in Colorado beginning in 1905 and a federal holiday instituted by President Franklin Delano Roosevelt beginning in 1937. Although the holiday has received criticism from Native Americans in recent years, it remains an important celebration for Italian Americans and Hispanic groups.

Thankfully, it is also a tradition day of sales for retailers and other businesses. It is in this spirit that S. Walter Packaging is offering its special Five Day Columbus Day Sale, bringing a new world of savings to retail packaging. Embark upon your packaging journey today and Carry Your Brand Further!