The value of a custom packaging is well known. Leading fashion stores use custom bags to create brand identity, gain an outlet for out-of-store advertising, and ultimately increase revenue. Custom bags can publicize a logo and engender customer loyalty. And an attractive, quality shopping bag is more likely to be reused, making for an enduring advertising platform.

It is not only national retail chains who can create a custom packaging program, the new Bag Builder from S. Walter makes it easier than ever to create custom bags for your store.  Imprint your company logo or slogan on bags of a various styles and colors. It’s an easy way to carry your brand further!

S. Walter Packaging proudly introduces our new SWalter.com exclusive. Customize your bag now in just a few easy steps:

1. Choose a bag style (options include all our most popular paper and plastic shopping bags, including frosted colorlucent plastic bags, high-gloss colored paper-twist handled shoppers, and simple natural kraft paper merchandise bags, plus many more).
2. Choose the bag size (anything from small postcard-sized carriers to large Fifth Avenue-style shoppers).
3. Select the bag color (use your company’s special color scheme and find matching boxes, tissue, ribbons, and bows in our collection for a full coordinated packaging program).
4. Pick the ink or hot stamp color (both printing styles available in a variety of attractive colors).
5. Upload your existing logo (easy as putting a photo on Facebook or adding an attachment to an email).
6. Add text (a variety of fonts, including stylish Helvetica, allow you to put a slogan for a special event or sale).
7. Specify front or back printing and quantity (best of all, this great feature is available on short-runs of as little as a few hundred bags).
8. Fill out Customer Information for a quote (our friendly sales team will get back to you promptly with a competitive price).

It’s as easy as 1-2-3 (well, 1-2-3-4-5-6-7-8)! Visit the Bag Builder today to explore the possibilities and get started now. Click here to start.

The Bag Builder is the perfect spot to explore, visualize, and create the ideal packaging. If you like this article, you’ll like our blog post on Custom Bags.

Standing out from your competitors is more important than ever in these tough economic times. With shrinking budgets and outlets for advertising, customized bags provide an important means of communicating with customers.

Personalizing your packaging with a logo or company name publicizes that logo and name as customers carry and reuse their shopping bags. It’s an easy way to engender customer loyalty and create a positive brand image. A custom bag becomes more than post-sale packaging, it is sale-generating advertising.

We’ve all seen iconic images of chic shoppers carrying armfuls of bags from designer stores. but you don’t have to be Fifth Avenue store to reap the benefits of customized bags. With modern printing methods, its easy to print clearly and boldly on a variety of bag types, from bright frosted plastic shopping bags to simple natural kraft paper merchandise bags. You can use the logo you made for your storefront or website and place it on the bag or bags of your choosing, with an order of as little as a few hundred bags. Don’t have a logo? Use a contemporary font to personalize bags with your company name.

The ability to print just a few customized bags provides an opportunity to accent your special event, promotion, or private occasion. Customized bags make great give-away carriers for trade show booths, containers for conference info packages, or even keepsakes for weddings or parties.

S.Walter Packaging now makes it easier than ever to embark upon your own custom bag program with a new online Bag Builder. In a couple simple steps you can explore, visualize, and create the ideal customized packaging. Choose from our top bag styles, sizes, and colors; select ink or hot stamp printing; and quickly upload text or images to get a fast low-price quote for your custom bags. Check out the Bag Builder today and watch as custom bags carry your brand further.