The value of a custom packaging is well known. Leading fashion stores use custom bags to create brand identity, gain an outlet for out-of-store advertising, and ultimately increase revenue. Custom bags can publicize a logo and engender customer loyalty. And an attractive, quality shopping bag is more likely to be reused, making for an enduring advertising platform.

It is not only national retail chains who can create a custom packaging program, the new Bag Builder from S. Walter makes it easier than ever to create custom bags for your store.  Imprint your company logo or slogan on bags of a various styles and colors. It’s an easy way to carry your brand further!

S. Walter Packaging proudly introduces our new SWalter.com exclusive. Customize your bag now in just a few easy steps:

1. Choose a bag style (options include all our most popular paper and plastic shopping bags, including frosted colorlucent plastic bags, high-gloss colored paper-twist handled shoppers, and simple natural kraft paper merchandise bags, plus many more).
2. Choose the bag size (anything from small postcard-sized carriers to large Fifth Avenue-style shoppers).
3. Select the bag color (use your company’s special color scheme and find matching boxes, tissue, ribbons, and bows in our collection for a full coordinated packaging program).
4. Pick the ink or hot stamp color (both printing styles available in a variety of attractive colors).
5. Upload your existing logo (easy as putting a photo on Facebook or adding an attachment to an email).
6. Add text (a variety of fonts, including stylish Helvetica, allow you to put a slogan for a special event or sale).
7. Specify front or back printing and quantity (best of all, this great feature is available on short-runs of as little as a few hundred bags).
8. Fill out Customer Information for a quote (our friendly sales team will get back to you promptly with a competitive price).

It’s as easy as 1-2-3 (well, 1-2-3-4-5-6-7-8)! Visit the Bag Builder today to explore the possibilities and get started now. Click here to start.

The Bag Builder is the perfect spot to explore, visualize, and create the ideal packaging. If you like this article, you’ll like our blog post on Custom Bags.

The King of Prussia Mall is one of the largest shopping centers in the world, the largest mall on the East Coast, and arguably the largest mall in the United States. Begun in the 1960s and dramatically expanded and improved in subsequent decades, the mall is now home to over 400 stores, many of them upscale retailers. The mall is situated in the Philadelphia suburbs (about 25 miles from the headquarters of S.Walter Packaging), but it attracts visitors from all over the region and beyond (up to 25% of mall visitors are out-of-town tourists). To communicate with its customers and potential visitors, King of Prussia Mall sends regular direct mail pieces. The latest piece featured a cover photo of an arrangement of branded apparel, gift, and specialty boxes, many of which were created and supplied by S.Walter Packaging.

King of Prussia Mall is home to many leading retail stores. With two large structures joined by a pedestrian walkway, it features several anchoring department stores, including Bloomingdales, Lord & Taylor, Macy’s, and Neiman Marcus. Many high-end retailers have their only area store in the mall. Cartier, DKNY, Lois Vuitton, and Hermes all have an outpost. Top name designers Gucci, Michael Kors, Salvatore Ferragamo, and Tory Burch have a space. Until one opened on Philadelphia’s tony Walnut Street shopping corridor, the area’s only Apple Store was in K-O-P (as it is known to locals). Of course, the mall is also home to outlets for such popular clothiers as Abercrombie & Firch, Gap, and H&M.

What all these stores share is a focus on appearance and brand identity. They understand that customers are not just attracted to the products they sell, but to the brand which those products represent. The statement ” I shop at Hugo Boss” says something about the person saying it, it places them in a identifiable comradery of Hugo Boss shoppers. Building a brand identity builds customer loyalty, attracts new customers, and most importantly, increases sales.

A solid brand identity depends in part on the products, and all these retailers sell quality merchandise. But it is about more than that. It is about the look of the store, its location and signage, the appearance of its salespeople, and the packaging it uses; what’s outside the box matters almost as much as what’s inside it. Wrapping products in color-coordinated tissue and placing them in custom printed gift boxes, like those on the King of Prussia mailer, tells customers that the store values its merchandise as much as they will. The packaging can then become something of value, so the necklace is returned to its Tiffany’s box and the shoes go back into their Cole Haan box. Attractive packaging will be carried proudly and reused, so it creates a natural advertising platform for a retail brand.

S. Walter Packaging is proud to see so many of our clients featured on the correspondence of one of the country’s largest and most upscale shopping complexes. We are firm believers in the power of custom and coordination packaging to carry the brand further. These retailers provide firm evidence that the finest stores share this belief.

Visit swalter.com to see our selection of coordinated packaging or contact us today so we can put our experience to work planning your custom packaging program.

Standing out from your competitors is more important than ever in these tough economic times. With shrinking budgets and outlets for advertising, customized bags provide an important means of communicating with customers.

Personalizing your packaging with a logo or company name publicizes that logo and name as customers carry and reuse their shopping bags. It’s an easy way to engender customer loyalty and create a positive brand image. A custom bag becomes more than post-sale packaging, it is sale-generating advertising.

We’ve all seen iconic images of chic shoppers carrying armfuls of bags from designer stores. but you don’t have to be Fifth Avenue store to reap the benefits of customized bags. With modern printing methods, its easy to print clearly and boldly on a variety of bag types, from bright frosted plastic shopping bags to simple natural kraft paper merchandise bags. You can use the logo you made for your storefront or website and place it on the bag or bags of your choosing, with an order of as little as a few hundred bags. Don’t have a logo? Use a contemporary font to personalize bags with your company name.

The ability to print just a few customized bags provides an opportunity to accent your special event, promotion, or private occasion. Customized bags make great give-away carriers for trade show booths, containers for conference info packages, or even keepsakes for weddings or parties.

S.Walter Packaging now makes it easier than ever to embark upon your own custom bag program with a new online Bag Builder. In a couple simple steps you can explore, visualize, and create the ideal customized packaging. Choose from our top bag styles, sizes, and colors; select ink or hot stamp printing; and quickly upload text or images to get a fast low-price quote for your custom bags. Check out the Bag Builder today and watch as custom bags carry your brand further.