Thinking Outside the Box to Grab the Niche Consumer
With the increase in competition from online retailers, brick and mortar establishments are learning to think outside the box in order to grab their customer’s attention. What is one form of brick and mortar that many argue will never go away? The food & beverage industry, of course!
With more and more online meal plans and local shopping, restaurants have to think outside the box to keep customers coming in. Who’s doing it right? Grocers who feature locally sourced produce, food trucks with specific, unique offerings, like Korean BBQ Tacos and Maine Lobster Rolls, or Blue Apron, a start-up that is looking to corner the market with little known specialty produce such as Atlas carrots and Fairy Tale eggplants.
No matter what your line of food service you are involved in, from a wine and cheese shop to a bakery or candy store to a local produce stand, here are ways to the grab the consumer’s attention with a niche product:
- High quality product. Consumers, particularly millennials, are all about high-quality, organic products nowadays. Try to source the best possible products for your food venture while still staying within a certain price point.
- Niche groups are committed to their lifestyles. Consider campers, gamers, single moms, elderly couples. The list is infinite when you think about it – but you can’t be everything to all people. Pick you niche and give them exactly what they want.
- Make waves in your community. Experiment with new offerings or flavors and hold events to introduce them. This helps get people to try your products and gives you the publicity in your market.
Contact us when considering adding a niche market line to your existing business, as we can supply the right packaging accessories to make your venture successful, from take-out boxes and containers to take-out bags, candy boxes, cupcake boxes, and much more!