The Importance of Packaging in the Jewelry Industry
Precious gemstones and jewelry are gorgeous, and are often statement pieces. Even so, they don’t stand alone, and will require great packaging that are comparable to the jewelry item itself. Here are 4 key reasons why it’s important for jewelry boutiques,...
Leveraging the “Unpackaging” Social Media Trend For Your Business
Keeping tabs on social media is always a good idea for e-commerce retailers looking for unique opportunities to leverage a trend, or even to find answers for why a previously reliable practice isn’t being received as well anymore. “Unboxing” videos,...
Tech Logistics Taking Place in E-Commerce
According to the US Census Bureau, the first quarter of 2017, saw over $107 billion in e-commerce sales, and e-commerce sales grew at four times the rate of retail sales in general. Online shopping grows every year, and so does the job of getting...
Developing an Iconic Brand Through Retail Packaging
Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a...