The Importance of Packaging in the Jewelry Industry

The Importance of Packaging in the Jewelry Industry

Precious gemstones and jewelry are gorgeous, and are often statement pieces. Even so, they don’t stand alone, and will require great packaging that are comparable to the jewelry item itself. Here are 4 key reasons why it’s important for jewelry boutiques,...
End of Summer Color Trends

End of Summer Color Trends

Well thought out packaging can make the difference between making a sale and potential customers walking by your store without taking a second glance. Customers want to feel like they are getting a good deal and are being pampered at the same time. Instead of using a...
Customer Service Trends for Small Businesses

Customer Service Trends for Small Businesses

In 2017, small businesses are focusing more on the customer’s experience as they continue to see the impact that customers have on their business’s success. Customer service is certainly a top priority for small businesses, which is why business owners are...
Top Three Retail Trends for 2017

Top Three Retail Trends for 2017

Retail trends come and go, though sometimes you see ones sustain for years and years. Three top trends this year more or less reach back to standard business practices while keeping one foot into the coming decade. If you’re going to stay competitive in the...
Digital Identity: Know What you Look Like to Customers

Digital Identity: Know What you Look Like to Customers

Does the marketplace know who you are? Check out these key ideas in understanding the importance of keeping up with your digital identity.    Situational Awareness: The retail empire has undergone an overhaul. More than ever, savvy businesses are wising up...
Eight Tips for Marketing Your Small Business

Eight Tips for Marketing Your Small Business

Marketing your business is an important part of owning a business, though it is often overlooked. Without marketing, you won’t have customers and your business could fail. With the right marketing plan, your business will stay consistently busy. Here are some...