Customer Service Trends for Small Businesses

Customer Service Trends for Small Businesses

In 2017, small businesses are focusing more on the customer’s experience as they continue to see the impact that customers have on their business’s success. Customer service is certainly a top priority for small businesses, which is why business owners are...
The Importance of Ecommerce Packaging

The Importance of Ecommerce Packaging

Shopify reports that packaging has a significant impact on consumers – 52% of online shoppers will buy from a brand that sends their purchase in a premium package. Does your company’s packing help promote your brand? It needs to. When a customer walks...
How to Get the Most Out of Visual Merchandising

How to Get the Most Out of Visual Merchandising

In the world of retail marketing, competition is fierce. Not only does everyone have access to selling the same products, they all use the same means of advertising, from newspapers ads to social media. It seems that the only way to get ahead is to...

Small (Business) Data: How to Use It!

Many small and mid-size businesses, particularly retailers, are tapping into customer histories and using social media reports to discover buying trends when planning their holiday marketing strategy. Although the term “big data” might...

Small Business Advice: How to Survive Black Friday

Black Friday is just around the corner! With a growing emphasis on supporting local businesses and “Small Business Saturday,” modest-sized shops, stores, and restaurants not only need to be prepared for increased sales on November 27, but they need to get...

Holiday Tech Tips for Small Businesses

Retail sales are expected to hit record highs this holiday season. Since a large number of these sales will take place online, it is important for retailers to be prepared for any issues that might arise this holiday season. Read on to learn three tips for...