Retail Case Study: Three Things That Make Warby Parker Stand Out
Warby Parker is one of the most significant e-commerce retailers today. While the prescription eye wear brand is young (founded in 2010), it has catapulted to the forefront of the retail industry and has begun building a brick-and-mortar presence. What is it about the...
New Study Shows Branded Packaging Makes Huge Impact on Consumers
A 2016 study by Dotcom Distribution, Driving Customer Loyalty With Fast Delivery and Quality Packaging, has effectively surveyed consumers and found that much of what drives them, relates back not just to the product, but also to the aesthetic quality of the brand....
Does the Apparel Industry Have a New Standard?
Every year, 80 billion pieces of clothing are created for sale. It’s no secret that the clothing industry has often been the subject of rebuke, given its systematic failure to respect worker’s rights. Not only that, but much of the clothing produced is...
UberRUSH: On-Demand Delivery for Small Businesses
It’s no secret that for businesses, sending out packages the last mile is also the most-expensive mile. That’s why many retailers have allowed for free delivery if customers opt to send their online purchases to the store, instead of their doorstep. But...