Retail Trends for Small Businesses: Go Mobile!

Most businesses operate under the belief that in order to corner the market and attract a loyal customer base, a website and social media accounts are pretty much mandatory. However, many retailers are now finding that this is simply not enough anymore.

What do we know?

Online business is booming! Business Insider reports “This holiday season indicated that there’s never been a better time to be a consumer. The rise of online and mobile shopping has given consumers more choice, flexibility, and often better service, and retailers are shifting their strategies to keep up.”

As more and more consumers are taking to their smartphones and tablets to shop, small retailers find themselves once again heeding the ever-changing call to keep up with their habits.
How does it affect me?

As customers visit your website on their mobile devices, challenges could arise involving the clarity and functionality of your site, even if it is responsive, making the shopping experience frustrating for the consumer. To alleviate these problems, the demand heightens for a more mobile friendly shopping experience.

What can we do?

So what options do small business owners have for keeping up with the changing online climate? One glaring solution is to invest in a mobile app for your business. Companies like Appsme and Bizness Apps exist to create apps for small businesses affordably, and could tip the scales in your favor when it comes to staying ahead of the game. In fact, investing in an app to ease mobile shopping for your small business customers may end up giving you more of an edge than you think. The article goes on to report “Only 60% of the top 100 global retailers currently have a dedicated mobile website…”, which means your business could have an advantage over a number of global retailers!

All in all, it seems as though mobile shopping is the wave of the future.

Contact us to learn more about how S. Walter Packaging can help boost your small business!