3 Ways Successful Retailers Utilize Social Media

A recent study shows that nearly two-thirds of adults in the U.S. use social media. Retailers, from large multi-nationals to small regional shops, utilize sites like Facebook, Instagram, and Pinterest to promote their brands. These sites not only allow retailers to communicate with customers and spread their brand, they also act as an informative space so that consumers are aware of current promotions and news.

Whether or not you have a social media presence, odds are people have looked for it. Facebook reviews alone have become a significant source of feedback that are useful for businesses and consumers alike. Here are three ways smart retailers utilize social media:

• Cater to the target market. Social media platforms are excellent ways to tailor your brand’s presence to your target market. It’s an outlet where consumers will be able to appreciate a more personal, and approachable face.
• Content, content, content. Social media requires frequent, and high-quality, relevant content. As Forbes points out, quality content is more than just a buzzword. Retailers with successful presences understand that being smart about things like post length and grammar, image quality, and the expertise included are all just some of the important elements at play. If your post is not garnering any shares, that’s a good sign that your content needs to be re-evaluated.
• Use it to communicate. Social Media is an excellent way to present the latest and most-significant information to customers. Also, as Small Business by The Houston Chronicle points out, it’s a place where you can communicate directly with customers. If they have feedback, or questions, respond to them in a timely, professional manner.

Perhaps more important than you social media presence is your brand image – be sure it looks perfect on your coordinated packaging! Contact us today to discuss how we can help brand your packaging.