How Your Business Can Duplicate The Power of Starbuck’s Holiday Packaging Brand

The holiday season is upon us, and businesses everywhere are gearing up sales and marketing campaigns to reap a harvest from the seasonal consumers’ huge spending spree. One company has found a way to use holiday packaging to add a brand asset to its already immensely popular drink menu -The Starbucks Red Cup campaign.

Each year since 1997, Starbucks has presented its Red Cup campaign to observe the holiday season and embrace the perfect Eggnog Latte, Peppermint Mocha, or Holiday Blend. The Holiday Red Cup design has changed over the years, but it always incorporates the company’s iconic and seductive Siren woodcut along with the bright red color emblematic of this season.

Over the holiday quarter, customer response to the Red Cup campaign will generally increase the company’s sales by 9% and dramatically boosts customer traffic. Maybe it’s time your business considered a holiday brand tradition based on visual recognition of packaging.

Traditional and memorable holiday packaging will cause customers to treasure the holiday buying journey and reinforces the worth of the item they purchased. Even service-oriented businesses like nail and hair salons can add a seasonal postcard sent to loyal customers each year.

One holiday branding option is to ensure the packaging reflects your brand’s color palette, iconic graphics, and textual fonts, similar to the Starbucks Red Cup. A second option is to choose a distinctly different premium holiday-based color scheme and design – and stick with that packaging each year, to create a memorable store tradition.

Contact us when considering seasonal boxes, bags, labels, gift wrap, tissue, ribbons and graphic design printing. We can help your business incorporate the power of holiday branding for a memorable customer experience this season.