2017 Small Businesses Strategies
If you are a small business owner, you know it takes a lot of work to stay ahead of the game. With so much competition out there, finding ways to stand apart from the crowd is challenging and will certainly keep you on your toes. Here are a few small business strategies to implement in 2017:
- Pop-up Shops– From florists to fashion boutiques, pop-up shops are on the rise. They bring a sense of excitement in that they offer unique goods in an unexpected setting. Many small business owners use this method as a way to establish themselves in the community before deciding on whether or not they will be successful as a brick and mortar. Others have standing establishments but use the pop up shop as a way to branch out and test whether their products have a positive appeal in other areas. If advertised well, the pop up shop can expect an eager turnout from those with piqued curiosities.
- Branding – For a small business, how you brand yourself is imperative to how successful you will be. Everything from your logo and packaging, to your website, to the level of customer service people receive make an impact that will either stand out in the crowd, or fizzle if poorly delivered. Focus on creating a one of a kind image will be a key trend in 2017. Confirming your identity from the smallest details on up and standing behind who you are and what you do will play a huge role in moving forward.
- Online Shopping – If you’re operating a small business and your goods or services aren’t easily accessible online, you are falling behind the times. Competition is more fierce than ever in e-commerce, and if you aren’t marketing yourself online and offering an enticing online shopping experience that’s easy for customers to navigate, you can expect to miss out on extra sales. In addition to this, offering online promotions that aren’t available in stores are sure to boost your sales and provide exposure to new customers.
For more ideas about how we can help you succeed as a small business in 2017, contact us.