Lessons from Wal-Mart

Success in e-commerce has come naturally to many small and large retailers. However, such success seems to be forever evading one of the top retailers in America, Wal-Mart. The store’s online retail sales growth has been dropping steadily since the beginning of...

What can small retailers learn from an NBA team?

You may think that your small retailer has little in common with the Golden State Warriors. But let’s look closer at the lessons that can be gleaned from their corporate culture and their commitment to stay connected to fans via technology. Recently the Golden...

The Downfall of the Department Store

Big-name stores have always been the enemy of startups and small businesses, but this may be changing soon. Many of these retail monoliths are on a downward slope, particularly J.C Penney, Macy’s and Kohl’s, all of whom are reporting losses and fewer...
Sweet Success Starts with Standout Packaging

Sweet Success Starts with Standout Packaging

Some of the best things in life come in small packages—especially when those packages are filled with freshly baked treats. But it’s not just what’s inside that counts. The right packaging elevates your presentation, enhances your brand, and entices customers to come...

Tiffany and Company’s Iconic Packaging

We often think of packaging as holding little significance to a brand, other than to temporarily house and transport their product. There are some brands, however, that have found ways to elevate their packaging to icon status, most notably Tiffany & Co. They are...