Spring Color Trends Make Bold Statements

Fashion often provides a touchstone for trends in advertising and marketing for business. Color is an important branding element as its intent is to capture attention and interest, as well as to reflect society’s current mood. Colors used for a particular brand...

Wave of the Future: Partner with a Start-Up

Harnessing the power of start-up entrepreneurs is already a strategic financial maneuver of venture capitalists. Everyday, investors provide early-stage seed money to emerging companies in exchange for equity. That early stake in the incubator company will pay off in...
E-commerce Packaging – What You Need to Know

E-commerce Packaging – What You Need to Know

Worldwide and in the United States, e-commerce has outpaced brick-and-mortar shopping, and this trend will likely continue. Retailers who expect to survive will be those who actively grow their online customer base. Today’s consumers are tech-savvy, both bargain...
Survival of the Fittest: Lessons from the Giants

Survival of the Fittest: Lessons from the Giants

The largest giants of the internet age – Apple, Facebook, Amazon, and Google – have grown at a rate the world has not seen before. Considering these companies are so huge, you may not realize that they once started small and had many failures in the beginning. Here...
Retail Trends for Small Businesses: Go Mobile!

Retail Trends for Small Businesses: Go Mobile!

Most businesses operate under the belief that in order to corner the market and attract a loyal customer base, a website and social media accounts are pretty much mandatory. However, many retailers are now finding that this is simply not enough anymore. What do we...