In the world of retail marketing, competition is fierce. Not only does everyone have access to selling the same products, they all use the same means of advertising, from newspapers ads to social media. It seems that the only way to get ahead is to spend more money in an effort to get better exposure. But there is a […]
We are well into 2017 at this point, and a number of retail trends have emerged that impact small and large businesses alike. In an increasingly changing and unpredictable US retail landscape, staying on top of the trends and adjusting your business strategy is...
Read ArticleAs a greater number of companies work to make their product packaging sophisticated and unique, it’s important for your company to continue to develop strategies that helps it stand apart from the competition. One recent trend that is making a comeback is hand...
Read ArticleIf you are a small business owner, you know it takes a lot of work to stay ahead of the game. With so much competition out there, finding ways to stand apart from the crowd is challenging and will certainly keep you on your toes. Here are a few small business...
Read ArticleYour retail packaging might look great, but are you using the latest labeling technology for your merchandise? If you haven’t shifted over to using smart labels for your products on store shelves and that are being shipped, you’re missing out on the best...
Read ArticleIt’s no secret that food is increasing in popularity as a gift – look at companies like Omaha Steak and Edible Arrangements. According to a research survey from Packaged Facts, more Americans are choosing to buy their loved ones edible gifts for special occasions and...
Read ArticleIt’s no secret that many brick and mortar retailers have been struggling lately. Some examples include: Sears has had declining sales the past few quarters and now, in what the Wall Street Journal is calling a “bid for time,” the company has sold its...
Read ArticleWhen creating an e-commerce packaging program, one of the most important aspects is safety of your product. Packages should look attractive, but they also need to be sturdy enough to ensure that the product does not get damaged or destroyed, particularly if your...
Read ArticleGift packaging continues to be increasingly popular in the final years of the 2010s. A recent report by Future Marketing Insights highlights the various aspects of the gift packaging industry that they forecast will grow bigger over the next 10 years. These are some...
Read ArticleBig box, children’s clothing store Gymboree has transitioned to a flexible point of sales system (POS), which allows store staff to not only process secure payments from anywhere within the store but also allows access to inventory and order information. The...
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