Businesses are always looking for ways to differentiate themselves from the competition with the intent of increasing their market share. Recently, many businesses have initiated eco-friendly packaging options in their stores, such as branded reusable canvas totes or 100% recycled paper bags. Incorporating environmentally friendly practices will also help distinguish and elevate your brand in […]
The holiday season is upon us, and businesses everywhere are gearing up sales and marketing campaigns to reap a harvest from the seasonal consumers’ huge spending spree. One company has found a way to use holiday packaging to add a brand asset to its already...
Read ArticleScroll through most social media today and you’ll find delightfully composed images of manicured gardens, perfectly frothed lattes, and the effortlessly styled “shelfie”– a photo of your prized positions artfully arranged on a shelf-like surface – now almost as...
Read ArticleIn an article, Forbes recently compared the retail industry to the Grateful Dead in the 1980s. At that time, a band’s success was rooted in their ability to sell records. Concerts were merely a vehicle for pushing record sales. The Grateful Dead left that model...
Read ArticleWarby Parker is one of the most significant e-commerce retailers today. While the prescription eye wear brand is young (founded in 2010), it has catapulted to the forefront of the retail industry and has begun building a brick-and-mortar presence. What is it about the...
Read ArticleA 2016 study by Dotcom Distribution, Driving Customer Loyalty With Fast Delivery and Quality Packaging, has effectively surveyed consumers and found that much of what drives them, relates back not just to the product, but also to the aesthetic quality of the brand....
Read ArticleAs the holidays approach, they bring with them one of the largest shopping seasons of the year. According to two separate retail trade groups there’s good news on the horizon for retailers: consumers are estimated to spend more, and spend it faster despite...
Read ArticleThe landscape of retail is ever-evolving. There is a current tension showing that while e-commerce grows and grows, the physical storefront still absolutely matters to customers. Sure, it’s changing – brick-and-mortar stores are increasingly becoming smaller in...
Read ArticleEvery year, 80 billion pieces of clothing are created for sale. It’s no secret that the clothing industry has often been the subject of rebuke, given its systematic failure to respect worker’s rights. Not only that, but much of the clothing produced is...
Read ArticleIt is very important to have sustainable product packaging in today’s world. Business owners are looking for attractive marketing packaging that is also made of eco-friendly materials. Bio-degradable plastics, paper packaging with 40% or more post-consumer content,...
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