Tiffany and Company’s Iconic Packaging
We often think of packaging as holding little significance to a brand, other than to temporarily house and transport their product. There are some brands, however, that have found ways to elevate their packaging to icon status, most notably Tiffany & Co. They are...Tips for Smart E-commerce Packaging
Are you a believer that you have to make a sale in a brick and mortar store in order to begin to bring about returns from your customers? Can you envision being able to achieve this depth of value with conversions in your e-commerce store? We want to inspire you to be...Spring Color Trends Make Bold Statements
Fashion often provides a touchstone for trends in advertising and marketing for business. Color is an important branding element as its intent is to capture attention and interest, as well as to reflect society’s current mood. Colors used for a particular brand...
E-commerce Packaging – What You Need to Know
Worldwide and in the United States, e-commerce has outpaced brick-and-mortar shopping, and this trend will likely continue. Retailers who expect to survive will be those who actively grow their online customer base. Today’s consumers are tech-savvy, both bargain...