Developing an Iconic Brand Through Retail Packaging
Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a...
The Rise in Demand for Eco-Friendly Packaging
Knowing your customers’ product preferences also means understanding their packaging preferences. The growing trend towards eco-friendly packaging is gaining momentum as businesses evolve to accommodate the priorities of sustainability-minded Millennials....
Digital Identity: Know What you Look Like to Customers
Does the marketplace know who you are? Check out these key ideas in understanding the importance of keeping up with your digital identity. Situational Awareness: The retail empire has undergone an overhaul. More than ever, savvy businesses are wising up to the...
Retail Trends: Pantone’s 2017 Color of the Year
Colors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends...