Retail Case Study: Three Things That Make Warby Parker Stand Out

Retail Case Study: Three Things That Make Warby Parker Stand Out

Warby Parker is one of the most significant e-commerce retailers today. While the prescription eye wear brand is young (founded in 2010), it has catapulted to the forefront of the retail industry and has begun building a brick-and-mortar presence. What is it about the...
New Study Shows Branded Packaging Makes Huge Impact on Consumers

New Study Shows Branded Packaging Makes Huge Impact on Consumers

A 2016 study by Dotcom Distribution, Driving Customer Loyalty With Fast Delivery and Quality Packaging, has effectively surveyed consumers and found that much of what drives them, relates back not just to the product, but also to the aesthetic quality of the brand....
How Entertainment and Retail Go Hand-in-Hand

How Entertainment and Retail Go Hand-in-Hand

The landscape of retail is ever-evolving. There is a current tension showing that while e-commerce grows and grows, the physical storefront still absolutely matters to customers. Sure, it’s changing – brick-and-mortar stores are increasingly becoming smaller in...
Does the Apparel Industry Have a New Standard?

Does the Apparel Industry Have a New Standard?

Every year, 80 billion pieces of clothing are created for sale. It’s no secret that the clothing industry has often been the subject of rebuke, given its systematic failure to respect worker’s rights. Not only that, but much of the clothing produced is...
Sustainable Product Packaging – The New Standard in Packaging

Sustainable Product Packaging – The New Standard in Packaging

It is very important to have sustainable product packaging in today’s world. Business owners are looking for attractive marketing packaging that is also made of eco-friendly materials. Bio-degradable plastics, paper packaging with 40% or more post-consumer content,...