Developing an Iconic Brand Through Retail Packaging

Developing an Iconic Brand Through Retail Packaging

Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a...
Digital Identity: Know What you Look Like to Customers

Digital Identity: Know What you Look Like to Customers

Does the marketplace know who you are? Check out these key ideas in understanding the importance of keeping up with your digital identity.    Situational Awareness: The retail empire has undergone an overhaul. More than ever, savvy businesses are wising up to the...
The Importance of Ecommerce Packaging

The Importance of Ecommerce Packaging

Shopify reports that packaging has a significant impact on consumers – 52% of online shoppers will buy from a brand that sends their purchase in a premium package. Does your company’s packing help promote your brand? It needs to. When a customer walks into...