The Importance of Ecommerce Packaging
Shopify reports that packaging has a significant impact on consumers – 52% of online shoppers will buy from a brand that sends their purchase in a premium package. Does your company’s packing help promote your brand? It needs to. When a customer walks into...
Retail Trends: Pantone’s 2017 Color of the Year
Colors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends...
Custom Retail Packaging- It Makes A Difference
Packaging is the party of a purchase. Imagine getting a birthday cake that has no personalized touch. No “Happy Birthday Jane”. Or a birthday card that only has the generic text printed inside. Not signed by anyone. It’s disappointing to even...
Become More Eco-Conscious with Sustainable Packaging Solutions
The EPA urges small businesses to minimize waste and save money through activities like in-process recycling and packaging design reductions. Small- to mid-sized company owners can do their part to protect the environment by adopting sustainable solutions and...