Developing an Iconic Brand Through Retail Packaging

Developing an Iconic Brand Through Retail Packaging

Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a...
The Rise in Demand for Eco-Friendly Packaging

The Rise in Demand for Eco-Friendly Packaging

Knowing your customers’ product preferences also means understanding their packaging preferences. The growing trend towards eco-friendly packaging is gaining momentum as businesses evolve to accommodate the priorities of sustainability-minded Millennials....
Digital Identity: Know What you Look Like to Customers

Digital Identity: Know What you Look Like to Customers

Does the marketplace know who you are? Check out these key ideas in understanding the importance of keeping up with your digital identity.    Situational Awareness: The retail empire has undergone an overhaul. More than ever, savvy businesses are wising up to the...
Eight Tips for Marketing Your Small Business

Eight Tips for Marketing Your Small Business

Marketing your business is an important part of owning a business, though it is often overlooked. Without marketing, you won’t have customers and your business could fail. With the right marketing plan, your business will stay consistently busy. Here are some tips for...
The Importance of Ecommerce Packaging

The Importance of Ecommerce Packaging

Shopify reports that packaging has a significant impact on consumers – 52% of online shoppers will buy from a brand that sends their purchase in a premium package. Does your company’s packing help promote your brand? It needs to. When a customer walks into...