Connect with Shoppers through Innovative Experiences
One of the most popular trends of the past year has been how brick-and-mortar retailers are revamping the experiences they provide for customers. Anyone can sell an item, but the companies that last are the ones that invest in crafting a unique story that connects them with their customers. Studies show that customers love experiences and companies are going the extra mile to create new ways to give them the best. The newest innovation on that front comes from a start-up in Denver called Spruce-Bot (Check out the bot in action). While mobile POS devices and store apps (Think Amazon Go.) have been moving steadily into the storefront, Spruce Bot is going in a different direction.
Spruce Bot can and does speed up the check out process, but it does a lot more than that by honing in on the relationship between the company and each individual. The bot connects to customer’s phones and profiles automatically as they connect to the store’s wifi. It allows employees to greet customers by name and to keep notes so that each experience can be tailored to the customer’s needs and preferences.
One of the biggest drawbacks of brick-and-mortar spaces is the lines. But with Spruce-bot a customer can pull the tag off, hand it to a sales clerk, package it up, and walk right out. The store will then charge it to the customer’s account.
What Spruce-bot proves is that building those connections and innovative experiences matters most. Connection is built via a myriad of ways, but it always goes back to the message you’re sending the consumer. You want the customer to leave happy and satisfied with a shopping experience they will remember. Packaging also ties into the way retailers can create meaningful exchanges. Just the sight of the packaging could remind the customer of the great experience they had in your store. Don’t let your packaging fall short. Please utilize the wealth of experience and options that S. Walter Packaging provides to create a brand image that promotes the ideals of your company. Contact us so that we can find just the right packaging for your product. There is no question that your packaging is communicating with your customers; make sure it’s sending the right message.