Creative Packaging Makes For Memorable Customer Experience

With the influx of e-commerce, and the way that it distances the retailer from the customer, packaging matters. While your website serves as the first-impression, your packaging will act as the lasting impression. It’s what your customer is left with, and it will likely remain in their home as a reminder of your brand and your business. Thus, it only makes sense to invest in packaging that will promote your vision.

Retailers know this; there are several, current examples of retailers giving customers a tangible, positive experience with their packaging.

Last month, shoe retailer Zappos, began shipping some of their shoes in a limited-edition, white box. Their campaign, I’m Not A Box, is meant to foster customer creativity. They’re pushing their customers to utilize the box in a creative, think-outside-the-box manner. The goal? To give customers shopping online, a tangible and active experience, despite the fact they never step foot in a store.

In contrast, Matches is a British fashion company that has historically sent their shoes off in high-quality, marble-printed, magnetic closing boxes. One reviewer noted that the packaging was enough to draw coworkers to her desk from other parts of the office.

Same product, different methods. Both companies are attempting something fresh and unique. Due to the prevalence of e-commerce it could be easy to lose an amount of distinction from competitors. However, smart retailers understand that packaging allows for an element of creativity and distinction.

S. Walter Packaging is ahead of the curve. We have the expertise and the tools needed to propel your packaging, and by extension, your brand to the next level. With both stock and customized options, we are equipped to make your vision a reality. Don’t be a victim of unremarkable packaging, contact us today.