Earn More from the Little Things: Tips to Increase Impulse Buying

As a small business owner, you learn to appreciate the little things, like happy customers, dedicated employees, and co-workers you connect with. The key to success is to get your customers to appreciate (and impulsively buy!) the little things as well. When customers eye-up those small items surrounding the check-out counter, it can increase your bottom line. Most shoppers are aware of this trick, but they still fall for it endlessly. Why? Because they believe they need such things. So how do you increase impulse buys in your store?

1.) Attract attention: Customers will easily overlook a product if it blends in with its surroundings or looks boring. Unless they need it, they’re not looking for it, so make sure the item stands out. Does the color pull you in? Are you intrigued by the texture? If so, you’re on the right track.

2.) Not Too Big: Smaller items that customers can easily pick up, try out, smell, and/or touch are more likely to engage the customer — and if they can pick it up without assistance and don’t need to obtain further information on it, there’s a higher chance it’ll sell. Don’t forget the small items for the kids!

3.) Make it personal: Impulse buying is mostly based on emotion, so the customer has to connect with the product on a personal level in order for them to take interest. Who are your customers and what types of items are they looking for? Put those items front and center.

4.) Don’t Overdo It: The checkout counter can sometimes be hectic, especially during busy times of the day when the line is growing and you are trying to check customers out quickly. While it’s important to attract customers’ attention, don’t overwhelm them with a disorganized array of knick-knacks. Keep an eye out on what’s being handled and bought the most, and make sure those items are neatly displayed, front and center.

To learn more about how S. Walter Packaging can help you market and increase your brand awareness, contact us.