Edible Gifts Need Great Packaging Too!
It’s no secret that food is increasing in popularity as a gift – look at companies like Omaha Steak and Edible Arrangements. According to a research survey from Packaged Facts, more Americans are choosing to buy their loved ones edible gifts for special occasions and holidays. The survey showed over half of the buyers spent $30 or more on each food gift. This high value market is increasing the need for sophisticated retail packaging for edible products.
The most popular edible gift, not surprisingly, is chocolates or candy, which 28% of recipients gifted in the past year. Other popular gifts included baked goods, hot beverages such as coffee, tea, and hot cocoa, and nuts or other salty snacks.
Interestingly, a large number of survey respondents said they also bought edible wrapped gifts for themselves, enjoying a special delivery of beautifully packaged food. Respondents liked to buy themselves chocolate, candy, and condiments for the kitchen.
43% of participants in the survey said the gift’s retail packaging was the most important attribute of the edible gift. Smart business owners will give their online customer the same treatment and therefore packaging that they would get in-store or in a restaurant.
Our retail packaging experts can help you create a coordinated packaging program for your home-delivered goods as well as your in-store treats. Contact us to learn more!