How to Get the Most Out of Visual Merchandising

In the world of retail marketing, competition is fierce. Not only does everyone have access to selling the same products, they all use the same means of advertising, from newspapers ads to social media. It seems that the only way to get ahead is to spend more money in an effort to get better exposure. But there is a better way. It’s known as visual merchandising.

Visual Merchandising

Visual merchandising isn’t new, it’s been around as long as the “display window” has; but very few companies use it both efficiently and effectively. Let’s look at 4 ways to get the most out of your displays.

1. New Product Launch – devote your display window and larger areas in the store to presenting an entire line of new products and show how they are used together to enhance the customer’s experience.
2. Store Layout – Look at the overall layout of the store. Most businesses put the newer merchandise in front and the clearance in the back, but many times that induces bargains shoppers to head straight past new products. By tastefully interspersing earlier items with more recent, consumers are able to see everything that you offer. Also, be sure that there is a “flow” to the layout. Shopper’s that come to an end are likely to just turn around and go back out. Set it up so they can move in a circle and end up at the beginning.
3. Coordination – Many times different people are in charge of different displays. While dividing the work is necessary, ensure that the overall theme and design are synchronous by placing various items from the display window in strategic spots on the floor. These smaller displays should have a similar, but unique presentation.
4. Packaging – To ensure that their experience is memorable, you need to send your customers out the door with packaging that is exclusive as well as functional. A beautiful bag or wrapping will not only tell them that you value them as a customer, but will bring a smile to their face every time they see it.

Contact us today and let us help you develop your own unique style of packaging that will have your customers smiling for years to come.