Q1 Marketing Ideas

After the holiday whirlwind, it is time to start the new year of 2016 with a bang! How do you continue to keep the steady flow of customers coming in after the holiday season? The answer is to take advantage of the many Q1 holidays and use these clever strategies to ensure that business keeps booming.

Q1 Holidays to keep in mind:

• Valentine’s Day: The ultimate day for expressing love and appreciation for the special people in life. Start planning now!! Consider putting together gift baskets with a sampling of your products as an easy “grab-and-go” gift idea for your customers. Spruce up the baskets by adding red or pink themed ribbons and packaging to give it that perfect touch. For companies that provide more of a service than a product, your basket could include a gift card with candy or some other small treat.
• For President’s Day, offer “Presidential Discounts.” For example, if the customer spends $10 or more, they save one George Washington ($1). If they spend $100 or more, they get the Andrew Jackson discount ($20).
• Your St. Patrick’s Day promotion might be 25% off of everything green in your store or a promotional campaign on “green” products that you offer.

• Easter is in March this year! With Easter comes great kid’s outfits – so put your social media accounts to use by sponsoring an Easter Outfit contest. This strategy will increase consumer traffic both to your social media account and to your business, by offering gift cards for winners.

For each holiday, be sure to spice up your everyday packaging with special ribbon, bows, belly bands, hang tags, labels, or tissue that matches the festivities. S. Walter has all you need to keep you on track with your holiday promotions – contact us today to discuss your options!