Share the Love this Valentine’s Day!
Valentine’s Day isn’t just the time of year for flower shops or candy stores to cash in. Small retail shops can get hit by Cupid’s arrow this year too with these ideas to entice their customers. Let’s get right to it:
- Deck your store with hearts galore: Though the idea might seem silly, decorate your store with paper hearts, white lace, heart-toting teddy bears, flowe
rs and anything else your creative mind comes up with. If you are in the spirit, it will persuade customers to get in the holiday spirit and, even if they don’t have a certain special someone to buy for, the might be incline to purchase something for a friend, child, or family member. - Celebrate the whole month with coupon specials: Who says Valentine’s Day can only be celebrated on February 14th? Spread the love for the entire month of February by sending out coupons to your customers, one for each day/week of the month and each offering something special, such as BOGO or two for $20 deals. You can email them to your customers, go old-fashioned with snail mail, and/or have inserts at the cash register, giving them to customers personally as they leave your store. Each day in February can be a great day for your customers to shop at your store.
- Show your regular customers how much you love them: If you’re a small retailer that has its share of regulars coming in to shop, use Valentine’s Day to show them just how much you care for them and their business. Give them some customer-exclusive perks such as 50% off their entire purchase during Valentine’s Day week, complimentary gifts with their purchase, or send them a handmade Valentine card through the mail in place of a promotional postcard.
- Spread the love on social media: If your small retail business uses Facebook regularly to interact with customers, up the ante for Valentine’s Day by making your posts leading up to the holiday all about Valentine’s Day. Hold a contest where customers send in their best Valentine’s Day date night pictures and the winning customer gets a free shopping spree at your store. Advertise specials or promotions going on in your store, post pictures of certain items and suggest them as gift ideas. Host an event and promote it on social media – as we mentioned in our last post – shoppers are looking for a unique experience!
Looking for Valentine’s Day packaging? Check out our latest tutorials on how to spice up merchandise bags or gift boxes for Valentine’s Day with a few simple items! Contact us now for more details on this or other ideas.