Smart Retailers are Techie Retailers

There’s no debate about the fact that retail and technology are merging. With the influx of e-commerce, apps, and social media touching all facets of life, retailers who are committed to success recognize that keeping up with technology is a necessity in this day and age.

But, perhaps the sharpest of retailers are doing even more than that. As Forbes Contributor Michael Jones points out, if you want to stay ahead of tech trends in retail, then think like a tech company instead of a retail company.

What does that look like? Consider Under Armour’s Connected Fitness, “the definitive health and fitness network dedicated to helping you lead a healthier life.” Consumers can “track, analyze, and share [their] fitness activity with the world’s first social network for athletes and fitness enthusiasts.” It’s a current and powerful example of a retailer leaving behind the one-dimensional, and traditional relationship with customers.

And it makes sense. If you’re a fitness brand interested in boosting sales and customer-loyalty, why not create your own, organic base of fitness-minded individuals? Why not create a mobile platform for them to thrive?

Similarly, Starbucks has just debuted a series of videos and podcasts that can be accessed on their app, their website, and in-stores. The ten-part series documents inspiring American stories. TechCrunch noted in a review, “Today, Starbucks is becoming a media company.” This, of course, follows their highly successful mobile-ordering feature, as well as their partnership with Spotify.

Both brands set a worthwhile example: one of the best things that you can do on behalf of your business is to utilize technology to set it apart and ahead.

Of course, even “techies” will acknowledge the need for exception retail packaging, both in-store and e-commerce. Allow S. Walter to help you create a distinct and memorable marriage between your brand and your customers. Contact us, today!