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Developing an Iconic Brand Through Retail Packaging

Developing an Iconic Brand Through Retail Packaging

Jun 8, 2017

Successful branding gives a small business immediate customer and market recognition. These impressions are critical for finding your target market. Elements such as green-friendly packaging, Made in America, or luxe elegance, help communicate those values to a...
Retail Trends: Pantone’s 2017 Color of the Year

Retail Trends: Pantone’s 2017 Color of the Year

Apr 27, 2017

Colors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends...
Retail Case Study: Three Things That Make Warby Parker Stand Out

Retail Case Study: Three Things That Make Warby Parker Stand Out

Dec 1, 2016

Warby Parker is one of the most significant e-commerce retailers today. While the prescription eye wear brand is young (founded in 2010), it has catapulted to the forefront of the retail industry and has begun building a brick-and-mortar presence. What is it about the...

Is Your E-commerce Packaging Sending the Right Message?

Jul 21, 2016

In a world where e-commerce has a larger presence than ever before, the way in which retailers approach their packaging is more important than it ever has been. It’s important to give your online customers the same feeling and treatment they would receive if...

S. Walter Packaging

S. Walter has a rich, 120 year history of providing exceptional packaging to the retail industry. What you can expect from us is not just packaging, however. We pride ourselves on delivering outstanding customer service, innovative art & creative services, and inventory management and logistics services. Whatever packaging or services you require - we can do it!

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