Well thought out packaging can make the difference between making a sale and potential customers walking by your store without taking a second glance. Customers want to feel like they are getting a good deal and are being pampered at the same time. Instead of using a...
Recent scientific research of the impacts on colors in marketing activities reveals that 60 to 90 percent of the consumer’s decision about a product is based on colors. When it comes to communicating a brand’s function and a package’s appeal, color is one of the most...
