Colors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends...
In the world of retail marketing, competition is fierce. Not only does everyone have access to selling the same products, they all use the same means of advertising, from newspapers ads to social media. It seems that the only way to get ahead is to spend more money in...
Many small and mid-size businesses, particularly retailers, are tapping into customer histories and using social media reports to discover buying trends when planning their holiday marketing strategy. Although the term “big data” might seem daunting, there is plenty...
