The first image of your business usually comes from your Logo. There is a science behind logo design. What should you think about in choosing the right logo? Brand Representation As a business owner, you know how important it is to be recognized and preferred by...
Recent scientific research of the impacts on colors in marketing activities reveals that 60 to 90 percent of the consumer’s decision about a product is based on colors. When it comes to communicating a brand’s function and a package’s appeal, color is one of the most...
Owning a small business is one of the most fulfilling choices you can make in your life. But what can you do if your business isn’t living up to your expectations? The following five brands can be inspirational if you find your own business needs a re-brand or...
