Retail Trends: Pantone’s 2017 Color of the Year

Retail Trends: Pantone’s 2017 Color of the Year

Colors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends...
Why Smaller Stores Mean Bigger Profits

Why Smaller Stores Mean Bigger Profits

With the giant that is e-commerce, retail trends are continually shifting and evolving. Things that once seemed to be common sense, are now becoming antiquated formats. An example? Major retailers like Target, Wal-Mart, and Lowes have begun to invest in smaller store...