The Downfall of the Department Store

Big-name stores have always been the enemy of startups and small businesses, but this may be changing soon. Many of these retail monoliths are on a downward slope, particularly J.C Penney, Macy’s and Kohl’s, all of whom are reporting losses and fewer customers perusing their stores. This is bad news for the big guy, but what does this mean for you? Where are their customers going?

The truth is, customers are now less interested in stuff. They want to go to restaurants. They want to have experiences. Whatever it is you offer your customers, it has to be unique, innovative, and affordable. Offering one-of-a-kind merchandise in a specialty store is now more attractive to customers than wide expanses of general goods.

How do small businesses turn this loss into their own gain? Focus on what you offer to the customers that they’re not getting at the big stores. Give them one-of-a-kind products, stellar customer service, and above all, break the monotony they find in department stores. Consumers are tired of the same old song and dance, and it’s about time for businesses like yours to sing a new tune.

And don’t forget that branded packaging is key! When you need your product to shine, contact us to help you get started.