Three Major Trends Impacting the Retail World
The retail landscape is shifting radically and quickly. This is not your grandmother’s shopping trip, and for the most part, that’s a good thing. Now, consumers have access and agency like never before. For the retailer, that means that customers are able to interact with businesses and buy products in a way that is flexible and fun. Here are three major trends affecting the retail industry today.
1.) The presence of the mobile app. The Pew Research Center recently reported that, “Nearly two-thirds of Americans are now smartphone owners, and for many these devices are a key entry point to the online world.” Where there are smart phones, there are apps. Retailers have taken note of that, and the vast majority of large companies have introduced companion apps that allow customers to do everything from collect coupons to communicate with customer service.
2.) Omni-channel purchasing. Previously, a customer went to the store, made a purchase, and came home with it in tow. Recently, customers have been able to order online, and have their purchases arrive at their door. Now, they can order in the store, and have their order shipped to their home. Similarly, orders online can be shipped to the store for pickup. The list of options goes on. A recent example: Amazon’s foray into the world of bricks-and-mortar bookstores.
3.) Retail virtual realities. Virtual realities have been present for a while. Home improvement stores have historically offered the ability to see virtual examples of home alterations. Samsung just debuted VR gear that allows one to experience a Carnival cruise. According to Business Insider, “eBay launched what it has dubbed the first-ever virtual reality department store in partnership with Australian department store Myer.” This virtual reality even has a feature that allows customers to navigate through it with their line-of-sight!
What this points to is a surge in e-purchasing, and by extension, a need of businesses to provide packaging options that are appropriate for the product AND enticing to the customer.
Not only does S. Walter Packaging provide options that are practical, they can also equip a business to utilize packaging in a way that promotes the company’s brand. Let us help prepare you to put your brand’s best foot forward, via the diverse packaging options we offer!