Why Your Small Business Should Be On Instagram

You’re always looking for new ways to market your small business. With the power of social media, you can get your products in front of your potential customers easier than ever. Sure, Facebook and Twitter have been big contenders for years—but Instagram is really becoming more and more important.

You probably already know that your brand’s Facebook Page isn’t getting as much interaction as it used to. Many brands have taken their social media strategies to Instagram as a result of Facebook’s changes, and they have good reason! Instagram has 15x more engagement than Facebook OR Twitter! With over 150 million people and 55 million photos being uploaded every day—Instagram has a large, active and growing network that your small business needs to take advantage of.

There are plenty of reasons why your brand should be on Instagram, 13% of Social Media users have an Instagram account, and more than half of the world’s top 100 brands have a presence on Instagram. 70% of Instagram users have reported looking up brands on the social media platform as well, and it’s image-centric nature is one of the reasons why Instagram’s engagement rate is one of the highest of all social media platforms. This fact also makes Instagram appropriate for showcasing and selling products.

Instagram is a great way to show potential clients the value of your product. When you post an attractive collage of your best items, your followers soak up the marketing message without having any hard sales pitches in their face. Instagram also allows you to showcase your products in more unique ways. You can take a photo of someone using your product, display it in an ideal setting, or even show how it works. These images create a more emotional connection with your audience, which is important, because social media users respond more positively to content they have an emotional connection to.

Instagram can be used to promote discounts like closeout items, daily deals, or holiday sales. By adding a simple banner to your photos that says something like, “For a limited time only ” or “One Day Sale” you’re increasing the demand for your product and the likelihood that your followers will visit your store.

You can also show your more personal side on Instagram. You can even post a few “behind the scenes” photos. Post a shot of your eager staff before a big meeting, or the three-legged race at your company picnic. By doing this, you’re creating that emotional content social media users crave, and you’ll leave a lasting impression.

As you can see, there are plenty of reasons why your brand should have an Instagram presence. There are so many active users waiting to see your product, and with the right tricks and consistency—you can grow an engaging following that results in sales! Stay tuned to this blog for more Instagram tips and tricks that will make your campaign a success.