What Makes Your Logo Your Voice?
The first image of your business usually comes from your Logo. There is a science behind logo design. What should you think about in choosing the right logo?
Brand Representation
As a business owner, you know how important it is to be recognized and preferred by customers. A logo may seem very simple but if it is pertinent to your brand and memorable then it is working for your business.
Color
Your logo color is important in getting your customer’s attention.
- Green is popular because it represents organic, natural and fresh.
- Blue is a strong professional, trustworthy and powerful color.
- Red represents fun, dominant and energetic flow.
- Yellow, Orange, Purple are fun, creative and adventurous colors.
- Black is dark, formal or demanding.
Logo Font
When you use words in your logo the font represents the feel of your brand. Disney uses a whimsical script to bring a feel of magic to their logo. FedEx does the opposite with their bold font without spaces. Both of these font logo brands are clear and give the right voice to the brands.
Symbol Logo
Another effective type of logo is the symbol. Companies such as Apple, NBC, and NIKE use simple and recognizable symbols as their logo. If an app is part of your business plan a symbol fits in very well. Symbols are universally recognizable without translation. A symbol must be researched to make sure there is no cultural or universal negativity association.
Logo Uses
The wonderful thing about having a logo is it is a simple way to create a branding voice. A logo is placed on products, advertising, containers, wrapping, and packaging. The more you use your logo the more recognizable your company and products. For more information on how to use your logo effectively please Contact Us.