Discover how bakery packaging can elevate your brand, enhance presentation, and turn every baked good into a memorable customer experience.
We often think of packaging as holding little significance to a brand, other than to temporarily house and transport their product. There are some brands, however, that have found ways to elevate their packaging to icon status, most notably Tiffany & Co. They are...
Read ArticleAre you a believer that you have to make a sale in a brick and mortar store in order to begin to bring about returns from your customers? Can you envision being able to achieve this depth of value with conversions in your e-commerce store? We want to inspire you to be...
Read ArticleFashion often provides a touchstone for trends in advertising and marketing for business. Color is an important branding element as its intent is to capture attention and interest, as well as to reflect society’s current mood. Colors used for a particular brand...
Read ArticleHarnessing the power of start-up entrepreneurs is already a strategic financial maneuver of venture capitalists. Everyday, investors provide early-stage seed money to emerging companies in exchange for equity. That early stake in the incubator company will pay off in...
Read ArticleWorldwide and in the United States, e-commerce has outpaced brick-and-mortar shopping, and this trend will likely continue. Retailers who expect to survive will be those who actively grow their online customer base. Today’s consumers are tech-savvy, both bargain...
Read ArticleThe largest giants of the internet age – Apple, Facebook, Amazon, and Google – have grown at a rate the world has not seen before. Considering these companies are so huge, you may not realize that they once started small and had many failures in the beginning. Here...
Read ArticleMost businesses operate under the belief that in order to corner the market and attract a loyal customer base, a website and social media accounts are pretty much mandatory. However, many retailers are now finding that this is simply not enough anymore. What do we...
Read ArticleValentine’s Day isn’t just the time of year for flower shops or candy stores to cash in. Small retail shops can get hit by Cupid’s arrow this year too with these ideas to entice their customers. Let’s get right to it: Deck your store with hearts galore: Though the...
Read ArticleThere’s a shift happening in the hearts and minds of shoppers across the country. Instead of finding new and improved things to buy, they’re seeking out new experiences to remember. While retailers from Urban Outfitters to Macy’s and Bed, Bath and Beyond saw slumping...
Read Article