Valentine’s Day isn’t just the time of year for flower shops or candy stores to cash in. Small retail shops can get hit by Cupid’s arrow this year too with these ideas to entice their customers. Let’s get right to it: Deck your store with hearts galore: Though the idea might seem silly, decorate your […]
There’s a shift happening in the hearts and minds of shoppers across the country. Instead of finding new and improved things to buy, they’re seeking out new experiences to remember. While retailers from Urban Outfitters to Macy’s and Bed, Bath and Beyond saw slumping...
Read ArticleAfter the holiday whirlwind, it is time to start the new year of 2016 with a bang! How do you continue to keep the steady flow of customers coming in after the holiday season? The answer is to take advantage of the many Q1 holidays and use these clever strategies to...
Read ArticleMany small businesses struggle to compete with the big-box stores. They feel like they can’t compete but yet, they go against them every day to try to survive. However, keep in mind that there is a market out there for small businesses, as many consumers are just as...
Read ArticleAccording to the CAN Small Business Health Index, 61% of small business owners expect their business to grow over the next 12 months, and one-third expect to do that through trying new forms of marketing and advertising. For similar small businesses looking to grow...
Read ArticleYour small business is probably based on a lot of up-front decision making as to which service or product niche to offer. The amount of time, energy and money you put in has paid off, but just how to grow your business to the next level seems to be elusive. According...
Read ArticleMany small and mid-size businesses, particularly retailers, are tapping into customer histories and using social media reports to discover buying trends when planning their holiday marketing strategy. Although the term “big data” might seem daunting, there is plenty...
Read ArticleBlack Friday is just around the corner! With a growing emphasis on supporting local businesses and “Small Business Saturday,” modest-sized shops, stores, and restaurants not only need to be prepared for increased sales on November 27, but they need to get the word out...
Read ArticleGuerrilla Marketing: noun; innovative, unconventional, and low-cost marketing techniques aimed at obtaining maximum exposure for a product. By its very definition, guerrilla marketing techniques lend themselves well to creative and motivated small business owners. If...
Read ArticleRetail sales are expected to hit record highs this holiday season. Since a large number of these sales will take place online, it is important for retailers to be prepared for any issues that might arise this holiday season. Read on to learn three tips for small...
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