Knowing your customers’ product preferences also means understanding their packaging preferences. The growing trend towards eco-friendly packaging is gaining momentum as businesses evolve to accommodate the priorities of sustainability-minded Millennials. The buying power of the Millennial generation is unprecedented, as is its awareness of global environmental and social issues. Ecologically sound solutions are of prime concern to these buyers. […]
Does the marketplace know who you are? Check out these key ideas in understanding the importance of keeping up with your digital identity. Situational Awareness: The retail empire has undergone an overhaul. More than ever, savvy businesses are wising up to the...
Read ArticleMarketing your business is an important part of owning a business, though it is often overlooked. Without marketing, you won’t have customers and your business could fail. With the right marketing plan, your business will stay consistently busy. Here are some tips for...
Read ArticleThe first image of your business usually comes from your Logo. There is a science behind logo design. What should you think about in choosing the right logo? Brand Representation As a business owner, you know how important it is to be recognized and preferred by...
Read ArticleShopify reports that packaging has a significant impact on consumers – 52% of online shoppers will buy from a brand that sends their purchase in a premium package. Does your company’s packing help promote your brand? It needs to. When a customer walks into...
Read ArticleColors can impact our mood and how we feel about a certain product, display, packaging collection, you name it. Retailers who identify and tap into that frame of mind will have a distinct advantage over their competition. Pantone Color Institute forecasts color trends...
Read ArticlePackaging is the party of a purchase. Imagine getting a birthday cake that has no personalized touch. No “Happy Birthday Jane”. Or a birthday card that only has the generic text printed inside. Not signed by anyone. It’s disappointing to even...
Read ArticleThe EPA urges small businesses to minimize waste and save money through activities like in-process recycling and packaging design reductions. Small- to mid-sized company owners can do their part to protect the environment by adopting sustainable solutions and...
Read ArticleRecent scientific research of the impacts on colors in marketing activities reveals that 60 to 90 percent of the consumer’s decision about a product is based on colors. When it comes to communicating a brand’s function and a package’s appeal, color is one of the most...
Read ArticleOne of the most popular trends of the past year has been how brick-and-mortar retailers are revamping the experiences they provide for customers. Anyone can sell an item, but the companies that last are the ones that invest in crafting a unique story that connects...
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