You may think that your small retailer has little in common with the Golden State Warriors. But let’s look closer at the lessons that can be gleaned from their corporate culture and their commitment to stay connected to fans via technology. Recently the Golden State Warriors were in the news due to a merchant panel hosted by […]
Big-name stores have always been the enemy of startups and small businesses, but this may be changing soon. Many of these retail monoliths are on a downward slope, particularly J.C Penney, Macy’s and Kohl’s, all of whom are reporting losses and fewer...
Read ArticleSome of the best things in life come in small packages—especially when those packages are filled with freshly baked treats. But it’s not just what’s inside that counts. The right packaging elevates your presentation, enhances your brand, and entices customers to come...
Read ArticleWe often think of packaging as holding little significance to a brand, other than to temporarily house and transport their product. There are some brands, however, that have found ways to elevate their packaging to icon status, most notably Tiffany & Co. They are...
Read ArticleAre you a believer that you have to make a sale in a brick and mortar store in order to begin to bring about returns from your customers? Can you envision being able to achieve this depth of value with conversions in your e-commerce store? We want to inspire you to be...
Read ArticleFashion often provides a touchstone for trends in advertising and marketing for business. Color is an important branding element as its intent is to capture attention and interest, as well as to reflect society’s current mood. Colors used for a particular brand...
Read ArticleHarnessing the power of start-up entrepreneurs is already a strategic financial maneuver of venture capitalists. Everyday, investors provide early-stage seed money to emerging companies in exchange for equity. That early stake in the incubator company will pay off in...
Read ArticleWorldwide and in the United States, e-commerce has outpaced brick-and-mortar shopping, and this trend will likely continue. Retailers who expect to survive will be those who actively grow their online customer base. Today’s consumers are tech-savvy, both bargain...
Read ArticleThe largest giants of the internet age – Apple, Facebook, Amazon, and Google – have grown at a rate the world has not seen before. Considering these companies are so huge, you may not realize that they once started small and had many failures in the beginning. Here...
Read ArticleMost businesses operate under the belief that in order to corner the market and attract a loyal customer base, a website and social media accounts are pretty much mandatory. However, many retailers are now finding that this is simply not enough anymore. What do we...
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