How REI’s New Flagship Store Points to Retails Experiential Future

How REI’s New Flagship Store Points to Retails Experiential Future

In an article, Forbes recently compared the retail industry to the Grateful Dead in the 1980s. At that time, a band’s success was rooted in their ability to sell records. Concerts were merely a vehicle for pushing record sales. The Grateful Dead left that model...
New Study Shows Branded Packaging Makes Huge Impact on Consumers

New Study Shows Branded Packaging Makes Huge Impact on Consumers

A 2016 study by Dotcom Distribution, Driving Customer Loyalty With Fast Delivery and Quality Packaging, has effectively surveyed consumers and found that much of what drives them, relates back not just to the product, but also to the aesthetic quality of the brand....
How Entertainment and Retail Go Hand-in-Hand

How Entertainment and Retail Go Hand-in-Hand

The landscape of retail is ever-evolving. There is a current tension showing that while e-commerce grows and grows, the physical storefront still absolutely matters to customers. Sure, it’s changing – brick-and-mortar stores are increasingly becoming smaller in...
Smart Retailers are Techie Retailers

Smart Retailers are Techie Retailers

There’s no debate about the fact that retail and technology are merging. With the influx of e-commerce, apps, and social media touching all facets of life, retailers who are committed to success recognize that keeping up with technology is a necessity in this...
Creative Packaging Makes For Memorable Customer Experience

Creative Packaging Makes For Memorable Customer Experience

With the influx of e-commerce, and the way that it distances the retailer from the customer, packaging matters. While your website serves as the first-impression, your packaging will act as the lasting impression. It’s what your customer is left with, and it...