Trends in Retail for 2017
As we enter 2017, a number of positive new trends are emerging that impact the commercial packaging business. In a recent article, expert business consultant and adviser Richard Shapiro took a look at what’s coming to the sales and retail industry in 2017: Good...
Eco-Friendly Practices Can Differentiate You From the Competition and Boost Profits
Businesses are always looking for ways to differentiate themselves from the competition with the intent of increasing their market share. Recently, many businesses have initiated eco-friendly packaging options in their stores, such as branded reusable canvas totes or...
How Your Business Can Duplicate The Power of Starbuck’s Holiday Packaging Brand
The holiday season is upon us, and businesses everywhere are gearing up sales and marketing campaigns to reap a harvest from the seasonal consumers’ huge spending spree. One company has found a way to use holiday packaging to add a brand asset to its already...
IKEA puts the “Real” back in Reality
Scroll through most social media today and you’ll find delightfully composed images of manicured gardens, perfectly frothed lattes, and the effortlessly styled “shelfie”– a photo of your prized positions artfully arranged on a shelf-like surface – now almost as...