The importance of packaging in the beauty industry

The importance of packaging in the beauty industry

Beauty is a luxury. Let’s face it, a flattering everyday haircut and basic make-up routine will suffice for work or most any other practical situation. Beyond those basics, people frequent spas, salons and cosmetic counters not because they need the services or...
The Rise in Demand for Eco-Friendly Packaging

The Rise in Demand for Eco-Friendly Packaging

Knowing your customers’ product preferences also means understanding their packaging preferences. The growing trend towards eco-friendly packaging is gaining momentum as businesses evolve to accommodate the priorities of sustainability-minded Millennials....
Custom Retail Packaging- It Makes A Difference

Custom Retail Packaging- It Makes A Difference

  Packaging is the party of a purchase. Imagine getting a birthday cake that has no personalized touch. No “Happy Birthday Jane”. Or a birthday card that only has the generic text printed inside. Not signed by anyone. It’s disappointing to even...
Edible Gifts Need Great Packaging Too!

Edible Gifts Need Great Packaging Too!

It’s no secret that food is increasing in popularity as a gift – look at companies like Omaha Steak and Edible Arrangements. According to a research survey from Packaged Facts, more Americans are choosing to buy their loved ones edible gifts for special occasions and...
Some Retailers Struggle, But Your Company Doesn’t Have To

Some Retailers Struggle, But Your Company Doesn’t Have To

It’s no secret that many brick and mortar retailers have been struggling lately. Some examples include: Sears has had declining sales the past few quarters and now, in what the Wall Street Journal is calling a “bid for time,” the company has sold its...
Tips for E-Commerce Packaging Safety

Tips for E-Commerce Packaging Safety

When creating an e-commerce packaging program, one of the most important aspects is safety of your product. Packages should look attractive, but they also need to be sturdy enough to ensure that the product does not get damaged or destroyed, particularly if your...